Director: Michael Cuesta
Hero Films
Hero Stills
Campaign Story
Direct-to-consumer campaign materals
Another Name
Seeing the first signs of Alzheimer's is one of the most terrifying moments for a loved one. It's also the best time to act and do something about it. We worked with acclaimed director Michael Cuesta to create a beautifully intimate—and realistic—portrait of what it's like for those going through Alzheimers, and what caregivers can do about it.
