I Pick My Nose

We created awareness among moms and kids about the choice of either getting a vaccine through a shot or through the nose. We executed on that strategy by leveraging the shock value of a traditionally bad habit and encouraged kids to "pick their nose."

Director: Lara Shapiro​​​​​​​
Photographer: Chris McPherson

Lead Creative & Art Director from conception to completion.
Hero Film
Results
A multi-disciplined, omni-channel initiative that broke the awareness barrier and generated overwhelming results.​​​​​​​
Campaign Story
Awards  
CLIO Silver & Bronze, Webby, Telly Bronze, OMMA Gold, Gold & Silver, Manny, MM&M,  and many others.
Campaign Films
Campaign Ads

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