Good To Share

Sharing is a valuable childhood lesson. But every year, over 4 million kids get the flu and are taught not to share. How do you create awareness among families about protecting against the flu with FluMist? Defy conventional wisdom and suggest that, now, it's actually "good to share." In just 4 weeks, and through collaborating across creative groups, client stakeholders and legal partners, we created a multi-channel marketing and branding effort. Bringing the campaign full circle, the target audience was encouraged to "share" via their favorite social networking site.

Lead Creative & Art Director from conception to execution.

:60 Spot

Film

Results

Within the first week, the site received over 57,000 hits. Requests for vaccinations received an all time high. Overall awareness of vaccine options rose 21%.

Awards

OMMA Gold, Gold & Silver, MM&M Gold & Silver and many others but the greatest one was a thank you letter from the CDC.

Campaign Story